Sales Representative
  • Cape Town, WC, ZA
  • Beam Suntory
Job Description

What makes this a great opportunity?


A sale s representative is the cornerstone to the success of Beam Suntory South Africa, being not only a reflection of Beam Suntory SA, but an extension of its Brands, values and ethos.

A Sales rep will be responsible for a specific segments, which may include both on & off trade customers as the area dictates.

This role is target driven and the person must be able to work independently in a highly pressured environment.

Effectively manage and develop a universe of suitable outlets in order to deliver individual, regional & company targets for our portfolio of premium spirit brands.

Proactively grow the net sales value by observing, analyzing, planning & implementing targeted sales and marketing activities in the outlet universe, that deliver a positive ROI to the business & place our brands in the hearts & hands of our target consumer.

Role Responsibilities


A Beam Suntory sales rep should always strive for Commercial Excellence in all elements of the role, always considering the triple win of both company, customer & consumer with a view of driving long term, sustainable, profitable sales value growth on our key brands.

  • Sales & Promotional execution
  • Call on established active customer database, as per provided call cycle, reviewing monthly to drive efficiency as required with line manager, ensuring full call adherence over quarter.
  • Increase rate of sale on active items in active universe by utilizing brand building assets & initiatives
  • Increase listings & distribution of key brands within active universe, against set targets within tiered segmentation structure.
  • Source leads to increase universe of outlets, in line with tiered segment targets, ensuring that all needed documentation is collated & submitted correctly.
  • Utilizing provided deals and discounts within agreed parameters, to drive value growth yet ensuring pricing consistency across customer base.
  • Ensure high merchandising standards are maintained & POSM is utilized correctly & tracked on repforce.
  • Find & implement & measure additional visibility opportunities throughout the year
  • Build trust based relationships with customer, handling queries and resolving any issues, driving brand & category knowledge, brand engagement & advocacy.
  • Ensure that customer accounts are up to date and in good standing.
  • Execution of brand campaigns as per set quarterly KPI’s
  • Reporting / Ongoing Measurement & evaluation
  • Ensure that monthly & / or quarterly reports are provided as required against all direct trade investment, implemented business plans & contracts and / or promotional events & activations, with a view of ROI & adherence to negotiated contract conditionality.
  • Ensure all supporting documents are provided timeously, along with generating associated PO’s and ensuring invoices are submitted within fiscal period.
  • Provide key gemba insights to the greater team, sharing best practice, consumer, brand, and channel trends via provided

This is a broad description of the role and is not intended to capture all the specific duties of the role and an allowance of variation should be applied.

Qualifications & Experience


  • Appropriate tertiary qualification (Marketing / Sales / Business Degree)
  • National Diploma level with commerce, sales and marketing preferable
  • Min 2 years sales experience in the liquor industry or within an FMCG environment
  • Driver’s License


Functional Competencies

Market & Environment, Commercial Strategy, Results Orientation, Negotiation Techniques, Promotion, Merchandising, Evaluation of Commercial Activities, Customer relationship Management

Behavioral Competencies

Effective Decision Making, Planning and Organizing, Team Work, Communication, Technical Expertise, Presentation Skills, Influencing & Negotiation, Big Picture Thinking, Innovation, Change Management, Making Things Happen, Initiative

At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected.

Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law.

All recruitment and hiring decisions are based on an applicant’s skills and experience.

Get New Jobs Notification!

Subscribe & get all related jobs notification.