Product Content Marketer (Fully Remote)
  • Remote • Cape Town, Western Cape, ZA
Job Description ’s goal is to make the world more confident and passionate. We do this by empowering Creators to launch highly impactful mobile apps for a fraction of the cost.

We are an international remote team of 70 people, supporting 8,000+ Creators and 700k+ end-users from all over the world.

We’re looking for a Content Marketer to join our growing marketing team a customer-centric writer with a knack for finding and plugging gaps in the customer experience with content and campaigns.

You’ll work in a cross-functional fashion with the Customer Success team to develop and deliver programs to support onboarding, activation, retention, and expansion.

You’ll help execute the strategy across our owned channels (email, in-app notifications, push notifications, website, sales / customer success, etc.

with support from in-house and freelance designers, video producers, and content marketers.


This role is for you if

  • You are a C2 level English speaker whose a stickler for grammer. With your keen attention to detail, you already caught the two errors in the previous line.
  • You have been writing copy professionally for 3+ years, mostly in a SaaS / Software context. You can say a lot with a few words and distil complex ideas into simple language.
  • You enjoy teaching and engaging directly with customers (this role may involve interviewing customers and participating in group coaching calls).
  • You’re willing to learn the ins and outs of a product and the customers’ needs to create truly valuable content.
  • You’re familiar with various customer success channels like email, blog, in-app messaging, social media, webinars, and online communities.

You also understand how they impact each other and the user journey.

  • You love digging into quantitative and qualitative data to understand the customer so you can meet them where they are with a genuine desire to help them succeed.
  • You’ve successfully planned and executed marketing programs focused on delivering the right message at the right time to the right user
  • You care deeply about the passion economy, and helping creators and entrepreneurs make a living doing what they love.

Bonus points if you have experience with customer marketing and analytics tools like Active Campaign, App Cues, Google Analytics, and Amplitude.

If not, we have a team that’s happy to teach.


What we offer you

Steep learning curve : Expect the steepest learning curve you have ever experienced - we are building a playground at passion.

io to become the best version of ourselves. Meet and work with successful people worldwide to learn their success secrets.

Value-based company : Be part of an open, honest, creative, and results-driven environment where your opinion is highly valued.

We want to change the planet for the better by providing value to others.

  • High-growth environment : You will be part of a strongly growing company with the opportunity to develop into a key contributor with incomparable responsibilities.
  • Personal and professional development : You will tackle projects across departments and thereby gain a top-notch tool box to succeed in tackling bigger and bigger challenges.
  • Autonomy / entrepreneurial work-style : You will only be measured by the results you produce and are in the driver’s seat, with full flexibility.
  • Remote work and flexibility : You will join our truly international remote team from over 10 nationalities and work from anywhere you wish.

We are remote since 2018 and do social gatherings in person every quarter usually in a cool house somewhere on our planet.

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