Digital Content Creator
  • Cape Town, Western Cape
  • Flash
Job Description


  • Ensure you have a clear understanding of the short-term and long-term Business and Marketing targets and then develop content strategies accordingly.
  • Creating content which will catch maximum customer interest.
  • Writing and reviewing content for websites, social media pages and public communications.
  • Optimise Search Engine Optimization driven content and increase the site traffic.
  • Collaborating with the Advertising and Brand team to ensure brand taglines, logos and other promotional material is as per guidelines and adhered to.
  • Measuring and monitoring company website and social media traffic statistics.
  • Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics.
  • Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels.
  • Ensure that the content is compliant with the copyright and data protection laws.
  • Maintain consistency in content and ensure alignment with the brand history and plans.
  • Identify customers’ needs in relation to the company and write content to cater those needs.
  • Update the website, social media and content pages periodically.
  • Conducting research on the key SEO terms and incorporating them into the content to achieve maximum viewership.


  • A Bachelor’s degree in communications, English, journalism, literature, marketing or other related fields.
  • 3-5 years’ experience as a content creator in prior roles creating strong and engaging content.
  • Understanding of SEO best practices.
  • Prior job experience in web traffic metrics, HTML and web publishing
  • Proficiency with content management systems and analytics software.
  • Excellent writing, proofreading and communication skills.
  • Detail oriented work style with good time management and organizational skills.
  • Knowledge of various analytics platforms.


  • Excellent written and verbal communication skills as well as organisational skills.
  • Skills to ensure accurate detail is shared, proofread and edited as required before publishing.
  • Ability to match up with fast paced work life.
  • Excellent IT skills.
  • Proficiency with Microsoft Office suite, specially excel and powerpoint.
  • Ability to work efficiently maintaining high quality and accuracy.
  • Goal oriented and customer oriented.
  • Multi-project management skills, adhering to timelines and performing under pressure to achieve the targets.
  • Ability to attention to detail along with a creative mind.
  • Developed team working skills to collaborate with various departments and work in alignment with them.
  • Ability to maintain consistency in their content writing.
  • Ability to understand and cater to the needs of customers and discover the potential markets for the company.
  • Excellent time management and planning skills to ensure meeting deadlines.
  • Have an understanding of UI/UX design.
  • Having an analytics mindset to analyse what type of customer are attracted to what content and then analysing a target market.
  • Ability to communicate the message in simple and beautiful language which will attract audience.
  • Content creators should publish new contents periodically at a steady pace.


Job Type: Full-time

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