Job Purpose:
Conducts informative and professional tasting for high-profile brands and connected customers.
Job scope and context:
Service level
Office and location based
Performance Indicators (KPI)
Consumer
Raise the profile of the brand within South Africa through meaningful and memorable consumer connections. Brand Ambassador led activity
Liquid to lips tastings to target consumer
Lighthouse brand experiences
Hometainment brand experiences
Internal brand convivial moments
Annual Spirits festivals
Planning and execution of festival activity
Sufficient stock available and present at the festival
High-profile and well-managed stand at the festival
Promotional staff present and representing the brand
Network and relationship-building with target consumers
Build relationships with target consumer in Lighthouse outlets.
Active profile in Category clubs i.e. Whiskey Clubs
Relationships with Friends of the Brand, Connectors.
Relationships with key corporate customers
Attendance at brand events
Attendance at high-profile events portraying the brand
Networking leading to direct communication with target consumers
Internal & Agency Partners
PRSA advocacy plans – Departmental/ Regional
Agency brand inductions
Trade
Increase brand awareness in Trade Drive brand education across ALL channels (On/Off/ E-Comm/ Redistributor)
Plan trainings to support to Field Sales team in focus outlets. Bartenders and waiters.
Brand training to Redistributors
Cocktail menu support
In-Store promoter training
Work on Global Advocacy program - SIP
Cocktail Menu and drink strategy support
Assist On-trade with Perfect & Simple serves
Localise global drinks strategy
Global Cocktail/ Spirit Day celebrations
Off-Trade Support
Monthly Off-Trade in-store support within Lighthouse stores
Seasonal Off-Trade support
Off-Trade Supplier evenings
Media
Create positive PR for PRSA brands External
Drive brand messages through own social media channels
Create content for PR BEAT Africa, according to assigned schedule calendar
Industry PR Amplification
Create and execute Activations that include Media stakeholders & Press for Amplification and Share of Voice. Identify Influential people in the Food & Beverage industry environment.
Internal
Create content for the Convivialist
Stakeholder Relationships
Collaborative relationships with key internal Pernod Ricard stakeholders.
Establish and nurture strong collaborative and communicative relationships with Sales, Supply Chain and Consumer Marketing grounded on the core shared ambition, to communicate the brand stories and authentic production values to the trade and consumers. Seek out global best practice and share PRSA product education activities continually.
Inspire and align head office stakeholders and regional stakeholders on the goals and activity.
Work closely with and support all regions assisting in the development and implementation of a wider BA focus within the overall organisation. Build key working relationships with the regions and co-develop an overall Product knowledge orientation/culture.
Communicate effectively on local best practice activations and all relevant aspects of our BA programmes to wider PRSA community via MS Teams, Chatter and other communication forums and draw upon global resources/best practices where possible.
Job Requisitions
Minimum Educational Requirements and Work Experience:
Tertiary qualification required: Bachelor’s degree i.e. BA; BComm; B-Tech (preferably in marketing)
Minimum of two years in consumer brand marketing role
Hospitality experience advantageous
Functional and Technical Competencies:
Customer Relationship Management, Market & Environment, Product Knowledge, Commercial Strategy, Results Orientation, Promotion, Merchandising, Evaluation of Commercial Activities
Behavioral Competencies:
Interpersonal Skills, Networking, Communication, Goal Orientated, Planning and Organising, Team Work, Influencing & Negotiation, Big Picture Thinking, Innovation, Making Things Happen, Initiative, Strategic Thinking
Job Posting End Date:
Target Hire Date:
2022-12-01-08:00
Target End Date:
2023-12-31-08:00