Brand Ambassador
  • Cape Town, South Africa
  • Diageo
Job Description

Job Description

This is a commercial position aimed at building the Reserve Luxury Portfolio knowledge, awareness and adoration with our Diageo Reserve Luxury Portfolio

sales forces as well as the TLA / Pacemaker stakeholders, driving and inspiring customer loyalty and demand, which will in turn transform into consumer demand.

There is a need to improve the distribution and especially the rate of sale of our Reserve Luxury Portfolio, and the Ambassador is pivotal in not only ensuring our TLA / Pacemaker accounts are serviced to a level where perfect serves / rituals, recommendations,

visibility, in-outlet rotation activities, account promotions, events and competitions drive a constant turnover of

our brands, but they are all to the Reserve Luxury Portfolio standard.


Increased distribution and rate of sale in identified TLA / Pacemaker accounts

  • Increased distribution and rate of sale in core retail stores that cater to high-end consumers (staff / key client mentor sessions).
  • Conduct comprehensive training, tastings, samplings, masterclasses, and dinners, across the Reserve Luxury Portfolio of internal and external customers and targeted consumers.
  • Create structured monthly meetings with quarterly reporting to critical sales and marketing stakeholders.
  • Execution of Reserve Luxury Portfolio On-Premises and Retail activity (for example and not an exhaustive list to include) : Mapping and building a database of key stakeholders in the accounts and number trained, number of persuasion programmes developed, % steal of share from the competition, quantified incremental sales linked to activity, building advocacy, improving visibility, menu share, POS presence, creation of bespoke menu / cocktail lists, World Class execution).
  • Prospect and build strong relationships with gurus / influencers in key markets, while maintaining and nurturing current relationships.
  • Together with the relevant teams, turns the Reserve Luxury Portfolio PR strategies and execution best practices into appropriate in-market actions.
  • Continually re-evaluate current Reserve Luxury Portfolio accounts and help acquire new accounts based on market trends.
  • Inspire consumers, customers and trade to advocate Reserve brands.
  • Be the central reference point for the bartending community, creating a bartender network and championing Reserve brand and World Class fraternities.
  • In conjunction with the brand, the manager identifies, develops and manages local marketing activities including locally-based brand opportunities.
  • Deliver special events in a way which provides positive surprises for our consumers and customers. Organise and coordinate launch activities and promotions in line with the brand.
  • Act as the face of the brand and Diageo be proud of what you do.


  • Post-secondary education in business / related area.
  • Excellent knowledge of the drinks and non-drinks luxury goods sector (previous bartending experience is recommended although not mandatory).
  • Proven passion for living life in the luxury sector and bringing our brands to life.
  • Passion to live in the on-trade environment and spend time in the field both in daily calls and in evening informal visits.
  • Experience as an entrepreneur with a strong understanding of the motivations of bar managers and staff.
  • Outstanding and proven presentation and communication skaills.
  • Must possess solid knowledge of the spirits category and excellent mixology skills.
  • Proven training ability and persuasive selling skills.
  • Excellent category, brand and trade knowledge with a strong ability to identify emerging trends and insights.
  • Passion for the high-end drinks business and wine concerning customers and consumers.
  • Good informal relationships with wine, culinary and lifestyle journalists are an asset.

Worker Type : Regular


Primary Location : Cape Town

Cape Town

Additional Locations :

Job Posting Start Date :


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